Everpure

Everpure Partner Discovery Ecosystem

Enterprise Storage

Everpure is Pure Storage under a new name. The rebrand landed February 23, 2026; the SKUs, contracts, and support relationships did not change. What changed is the pitch: Everpure is positioning itself as an AI-ready data platform company, not an all-flash array vendor, chasing the same AI-infrastructure budget line Dell and HPE are both after. Expect that shift to show up in how any sales conversation goes, less array specs, more AI-platform framing.

What to Check Before You Buy

  • If you're still evaluating this as "best all-flash array," Everpure's real edge is Evergreen: non-disruptive controller and capacity upgrades, no forklift refresh cycle to negotiate around.
  • Once you frame this as an AI data platform decision rather than an array purchase, expect Portworx by Everpure and the four new Solution Practice Designations to lead the conversation instead of raw array specs.
  • SafeMode immutable snapshots are the storage-layer cyber-resilience angle, no separate recovery vault to size or manage. That's the strongest answer if a competitor is trying to sell you on a separate isolation architecture instead.
  • If you haven't tracked the rebrand, you're probably asking "wait, is this still Pure Storage?" right now. Yes, same company, same SKUs and contracts, new name and a new AI-platform pitch.

Everpure Products and Solutions

FlashArray FlashBlade Evergreen Storage Subscriptions Portworx by Everpure

Everpure Partner Certifications

✓ Everpure Reseller Partner
✓ Everpure Ambassador Partner