VAR (Value-Added Reseller)
Also known as: Value-Added Reseller, Technology Partner, Channel Partner
A company that purchases technology products and resells them to end customers while adding services such as design, implementation, training, and support.
A value-added reseller (VAR) buys hardware or software from a manufacturer or distributor and resells it to end customers with additional value layered on top. That added value might include solution design, system integration, custom configuration, employee training, installation services, and ongoing technical support. VARs are distinguished from simple box-movers (distributors) by the expertise and services they bring to each engagement. Enterprise technology buyers typically work with VARs rather than buying directly from manufacturers because VARs provide the implementation knowledge, support relationships, and vendor negotiation that internal IT teams often lack.