IBM Business Partner
Also known as: IBM Partner, IBM Reseller, IBM Authorized Reseller
An IBM Business Partner is a company that has been authorized by IBM to sell IBM products and services. IBM's partner program includes multiple tiers: Business Partner (entry level), Gold (mid tier), and Platinum (highest tier). Each tier requires meeting specific technical certification requirements, revenue commitments, and customer satisfaction standards. IBM Business Partners have access to IBM pricing discounts, technical resources, marketing support, and IBM sales team collaboration. For buyers, working with a higher-tier IBM Business Partner typically means accessing more IBM-trained engineers and deeper product expertise. When evaluating IBM resellers, ask about their specific IBM Power or IBM i specialization, not just their general partner status.